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Current 8:03pm 9th May 2011
Depends on 2 things:

1-How much capital/investment have you got?
2-What kind of product you are marketing?

eg, if you are marketing a consumer product and got good investment, TV and newspapers are a better option. For an academic institute or anything literary newspaper would be a better option. If its not a general thing but only interests a specific group (machines, softwares etc.) then you must go to relevant forums/magazines/websites for advertisements etc.
Version 1:58am 9th May 2011
Depends on 2 things:

1-How much capital/investment have you got?
2-What kind of product you are marketing?

eg, if you are marketing a consumer product and got good investment, TV and newspapers are a better option. For a academic institute or anything literary newspaper would be a better option. If its not a general thing but only interest a specific group then you must goto relevant forums/magazines/websites for advertisements such as industrial machinery etc.